His approach is fantastic and helps ground you on what is and is not good negotiating.

https://www.youtube.com/watch?v=Rl720o-LGEI

Listen to the full episode here: https://thejollyswagmen.com/new-blog/herbcohen If you're interested in improving your negotiation, whether that's to buy a used car or bump up your salary, you probably want to learn from the best. How about the person who invented the term 'win-win'? Perhaps the man who advised Presidents through tense diplomatic negotiations?

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